About Us

What is Do or Dye?

Do or Dye is a Punk Rock 100% VEGAN Salon in Mamaroneck NY. The concept behind Do or Dye comes from the salon owner Giuliana De Pietro growing up an animal rights activist in the New York punk and hardcore scene. Over the years she's noticed that New York has lost a lot of its rock n roll spirit. She hopes to awaken some of that old LES energy in Westchester. Do or Dye is dedicated to making you feel good inside and out. A percentage of items sold in the salon will go to our local animal and homeless shelters. Everything in Do or Dye is eco-friendly and VEGAN from the products they use to their toilet paper. We are also firm believers that EVERYONE should be treated with respect and kindness. We are not afraid to throw you out if you want to spread hate and ignorance.

Meet The Team

Jewels

Alexis ♎︎

Giuliana DePietro (Jewels) is so excited to open Do or Dye to be able stand up for the environment and animals by having a 100% eco-friendly VEGAN salon! Jewels has been in the beauty industry for 19 years. What she loves most about her job is making people feel understood, special, and beautiful. Jewels is a Master Aveda colorist and cutter. She specializes in color corrections and total transformations but also loves balayage, ombré, fashion colors, and updos (specifically weddings). Being an Aveda specialist and salon ambassador for the brand Jewels can educate her guests on what’s new with Aveda while explaining the best ways to keep their hair up to trend while caring about the guests health and the environment. Aside from hair, Jewels is also a touring musician in her bands Babe Patrol and The Capturers. She is proud to have found two passions in life. She has discovered the ability to help people through both beauty and music. Jewels wants people to open their minds! Being beautiful and feeling beautiful does not need to be at the expense of animals or our environment. She wants people to feel as good on the inside as they look on the outside when they leave her chair.

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Alexis ♎︎

Alexis is a Full time stylist & Makeup artist at Do or dye. Basically growing up in a hair salon she is now excited to be working in one alongside Jewels!

Being an Aveda Alumni she has been provided education from master cutters & colorists from all across America. Alexis specializes in balayage, highlights, and anything fun and bright! H

Alexis is a Full time stylist & Makeup artist at Do or dye. Basically growing up in a hair salon she is now excited to be working in one alongside Jewels!

Being an Aveda Alumni she has been provided education from master cutters & colorists from all across America. Alexis specializes in balayage, highlights, and anything fun and bright! Her favorite cuts are bobs & long layers.

Alexis has other talents and hobbies, including drawing and painting! She is also super tech savvy and stays up to all the latest styles on Tiki's Tok & Instagram.

Truly passionate about her chosen career, Alexis is always staying on top of the trends. It is her personal goal to continue to grow and excel in her craft and to ultimately share all that she learns.

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